Tips to help you market your business
Practical thinking on branding, design, and marketing - written for business owners who want more from their creative work.
Content for Government and Not-for-Profit: How to Show the Impact of Your Work
Who Your Content Is For Your audience could include a community member who might use one of your programs. Donors, funders and partner organisations read your content too. So do members of the public who want...
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Why Canberra Businesses Are Investing More in Content
The Referral Economy Has Its Limits Referrals are valuable. They arrive pre-warmed, with trust already built. No business should stop cultivating them. But referrals don't scale the way...
When You Need a Documentary-Style Film
What Makes Something a Documentary-Style Film The defining characteristic of this format is that it follows a story rather than presenting one. A brand video is typically scripted and...
Behind the Brief: A Social Media Content Package
What a Social Media Content Package Actually Involves A lot of Canberra businesses reach a point where they know their social media is not doing the job it should. The problem is rarely a...
Content for Hospitality: How Cafes, Bars, and Restaurants Can Fill Tables with Better Content
Why Hospitality Content Matters More Than Most Businesses Realise The decision to try a new cafe, book a restaurant for a birthday dinner, or choose a bar for Friday night drinks is made...
Canberra Profile: Inside Canberra's Independent Hospitality Scene
What Makes Canberra's Independent Hospitality Scene Worth Talking About Canberra has a food and hospitality scene that consistently surprises people who do not know it well. For a city of...
When You Need Drone Footage (and When You Really Don't)
What Drone Footage Actually Does Well The aerial perspective does a small number of things exceptionally well, and those things come up in specific contexts.
Behind the Brief: LillyPilly Early Education Centre
The Brief LillyPilly is a Canberra early learning centre with a strong philosophy around how children learn and develop. The educators there are genuinely committed to their approach, and...
Content for Trade Services: Why Showing Your Work Wins You More Jobs
Why Trade Businesses Dismiss Content (and Why That's a Mistake) Most tradies we talk to say some version of the same thing: "Content's not really for us. We're not selling a lifestyle. We...
Canberra Profile: Harbour Early Learning
An Aranda Early Learning Centre That Puts Relationships First Choosing childcare is one of the most emotional decisions a parent makes. You're not picking a service provider. You're...
Canberra Profile: Filardo Ercan
The Architects Proving Canberra Is a Design City When people think of Australian architecture, they tend to think of Sydney's harbour-front builds or Melbourne's laneway conversions....
Behind the Brief: Harbour Early Learning
Parents Are Choosing Before They Visit Here's something most early learning centres don't think about enough: by the time a parent books a tour, they've already made a decision. They've...
Canberra Profile: Reset Strength
Why Canberra Needed Training and Recovery in One Place Canberra is one of the most active cities in Australia. Between the weekend runners circling the lake, the CrossFit community, the...
Why Short-Form Content Matters (and How to Use It Without Looking Like Everyone Else)
The 15-Second Video That Outperforms Your Blog Post If you've been putting off short-form video because you think it's just for dance trends and Gen Z, it's time to reconsider. Short-form...
Behind the Brief: New Lane Projects
The Best Sales Tool a Builder Can Have In property and construction, your work is your reputation. But clients never see most of that work. It happens on site, behind walls, over many...
Canberra Profile: New Lane Projects
The Builders Redefining What Canberra Renovation Looks Like Canberra's renovation market has changed. Ten years ago, a "good renovation" meant updating the kitchen and repainting the...
Content for Property and Construction: Selling the Build Before It Is Finished
Every Builder in Canberra Says They Do Quality Work. Prove It. Property and construction is one of the most visual industries there is. You're literally building things people can see and...
When You Need a Testimonial Video (and How to Make It Convincing)
The Most Convincing Thing You Can Put on Your Website You can write the best copy in the world about your business. You can list every qualification, every award, every year of experience....
Behind the Brief: Filardo Ercan
How a Film Shows the Thinking Behind Good Architecture Filardo Ercan Architects designs spaces that are thoughtful, precise, and built to last. Their portfolio spans heritage residential...
Content for Professional Services: How Lawyers, Accountants, and Consultants Can Stand Out
Your Clients Are Deciding Before They Meet You In professional services, the buying decision is almost always about trust. Whether you're an architect, an accountant, a lawyer, or a...
When Photography Alone Is Enough (and When It Is Not)
Sometimes a Photo Is All You Need Not every project needs video. That might sound strange coming from a creative studio, but it's true. There are situations where professional photography...
Behind the Brief: CUPRA
A Launch Film That Uses Mood and Music to Sell the Car When CUPRA Garage Canberra launched the Tavascan VZ, their all-electric performance SUV, they didn't want a traditional car ad. No...
When You Need Event Coverage (and How to Get It Right)
Your Event Happens Once. The Content Should Last Months. Event coverage is one of the most undervalued content formats. Organisations pour time and money into planning events, conferences,...
Content for Education: How Schools and Training Providers Can Use Video to Build Enrolment
Most Schools Don't Show Parents What Makes Them Different Parents in Canberra have options. Between public schools, private schools, Catholic schools, Montessori, Steiner, and a growing...
Behind the Brief: Tribe Breweries
How We Filmed Five Beer Brands in One Shoot Tribe Breweries isn't your typical craft brewery. They're a collective operating out of one facility, producing five distinct brands: Stockade...
Content for Franchises and Dealer Networks: How to Turn Dealer Stories into Recruitment Assets
Why head office content does not do this job Most franchise and dealer networks produce their recruitment content centrally. The brand team writes the scripts, books the spokesperson,...
Canberra Profile: Tribe Breweries
A Brewery Built for Scale Tribe Breweries is not a neighbourhood taproom. Tribe is based in Goulburn, NSW, about an hour from Canberra. It runs one of Australia's largest and most advanced...
Content for Advocacy Campaigns: How to Capture the Energy of Purpose-Led Work
The content challenge in advocacy work Most advocacy campaigns are under-resourced relative to the amount of content they need to produce. There is a lot of ground to cover: awareness...
When You Need a Brand Video (and What It Should Actually Do)
Not Every Video Is a Brand Video There's a lot of confusion around what a "brand video" actually is. People use the term loosely to describe anything from a company intro clip to a product...
Content for Medical and Health Industry Events: How to Capture the Energy of Education
What standard event coverage misses The default approach to event photography and video in the health and medical sector tends to be functional at best. A photographer moving through the...
Content for Healthcare and Allied Health: Building Trust Before the First Appointment
People Don't Choose a Practitioner From a Stock Photo If you work in healthcare or allied health, you already know this: trust is everything. People aren't choosing between products on a...
Content for Commercial Real Estate: How to Sell Space, Brand, and Reputation Together
What most commercial agencies get wrong about content The instinct for most real estate agencies, commercial or residential, is to lead with the properties. Listings, floor plans, yields,...
Behind the Brief: Reset Strength
When Your Clients Can't See What You Do, Show Them Reset Strength and Sports Recovery Centre is one of those businesses that's hard to explain in a sentence. They offer massage therapy, ice...
Content for Accounting and Finance Firms: How to Build Trust Before the First Meeting
The problem with how most accounting firms present themselves Browse a handful of accounting firm websites and you will notice a pattern. Stock photography of people shaking hands in...
Content for Events: How to Make Your Event Memorable (and Shareable)
Your Event Deserves More Than a Few Phone Photos You spent months planning the venue, the speakers, the catering, the run sheet. The day itself was a blur of handshakes, keynotes, and...
What Is Included in Studio Who Construction Content Packages
In-Depth Landscaping Construction, Fossey Street, Holder We filmed this build over four sessions. We started at the design office and client meeting. Then we filmed the start of works, the...
Why Good Branding Is More Than Just Looking Professional
What branding actually is Branding is the set of signals, consistent and accumulated over time, that tells people who you are and what to expect from you.
Website Design for Small Business: What to Expect and What to Budget
What Kind of Website Do You Actually Need? Before you talk to anyone about design, it helps to get clear on what you're trying to achieve. A website that generates leads works differently...
How to Build a Brand Strategy for Your Canberra Small Business
Running a small business in Canberra is tough enough without having to figure out what "brand strategy" actually means. Most articles on the topic are written for big corporations with big...
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