Ideas worth reading

Canberra Profile 12 Jul 2026

Canberra Profile: New Lane Projects

The Builders Redefining What Canberra Renovation Looks Like. Canberra’s renovation market has changed. Ten years ago, a good renovation meant updating the kitchen and repainting the bedrooms...

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Content 5 Jul 2026

Content for Property and Construction: Selling the Build Before It Is Finished

Every Builder in Canberra Says They Do Quality Work. Prove It. Property and construction is one of the most visual industries there is. You're literally building things people...

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Right Format 28 Jun 2026

When You Need a Testimonial Video (and How to Make It Convincing)

The Most Convincing Thing You Can Put on Your Website You can write the best copy in the world about your business. You can list every qualification, every...

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Behind the Brief 21 Jun 2026

Behind the Brief: Filardo Ercan

Architecture Speaks for Itself, But Only If You Frame It Right Filardo Ercan Architects designs spaces that are thoughtful, precise, and built to last. Their portfolio spans heritage...

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Content 14 Jun 2026

Content for Professional Services: How Lawyers, Accountants, and Consultants Can Stand Out

Your Clients Are Deciding Before They Meet You In professional services, the buying decision is almost always about trust. Whether you're an architect, an accountant, a lawyer, or...

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Right Format 7 Jun 2026

When Photography Alone Is Enough (and When It Is Not)

Sometimes a Photo Is All You Need Not every project needs video. That might sound strange coming from a creative studio, but it's true. There are situations where...

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Behind the Brief 31 May 2026

Behind the Brief: CUPRA

Selling a Feeling, Not a Spec Sheet When CUPRA Garage Canberra launched the Tavascan VZ, their all-electric performance SUV, they didn't want a traditional car ad. No voiceover...

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Right Format 24 May 2026

When You Need Event Coverage (and How to Get It Right)

Your Event Happens Once. The Content Should Last Months. Event coverage is one of the most undervalued content formats. Organisations pour time and money into planning events, conferences,...

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Content 17 May 2026

Content for Education: How Schools and Training Providers Can Use Video to Build Enrolment

Every School Has a Story. Most Aren't Telling It. Parents in Canberra have options. Between public schools, private schools, Catholic schools, Montessori, Steiner, and a growing number of...

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Behind the Brief 10 May 2026

Behind the Brief: Tribe Breweries

Five Brands, One Brewery, One Shoot Tribe Breweries isn't your typical craft brewery. They're a collective operating out of one facility, producing five distinct brands: Stockade Brew Co,...

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Content 5 May 2026

Content for Franchises and Dealer Networks: How to Turn Dealer Stories into Recruitment Assets

Anyone who has looked seriously at a franchise or dealer network opportunity knows that the polished materials from head office tell you a certain amount and no more....

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Canberra Profile 3 May 2026

Canberra Profile: Tribe Breweries

A Brewery Built for Scale Tribe Breweries is not a neighbourhood taproom. Based in Goulburn, NSW, about two hours from Canberra, they operate one of Australia's largest and...

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Content 28 Apr 2026

Content for Advocacy Campaigns: How to Capture the Energy of Purpose-Led Work

An advocacy campaign is different to most other kinds of communication work. It is not trying to explain a product or build a brand. It is trying to...

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Right Format 26 Apr 2026

When You Need a Brand Video (and What It Should Actually Do)

Not Every Video Is a Brand Video There's a lot of confusion around what a "brand video" actually is. People use the term loosely to describe anything from...

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Content 21 Apr 2026

Content for Medical and Health Industry Events: How to Capture the Energy of Education

From the outside, a medical or health industry event might sound fairly dry. Presentations, workshops, networking breaks. A room full of specialists absorbing updates on technique, technology, or...

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Content 19 Apr 2026

Content for Healthcare and Allied Health: Building Trust Before the First Appointment

People Don't Choose a Practitioner From a Stock Photo If you work in healthcare or allied health, you already know this: trust is everything. People aren't choosing between...

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Content 14 Apr 2026

Content for Commercial Real Estate: How to Sell Space, Brand, and Reputation Together

In commercial real estate, very few transactions happen quickly. The relationships that lead to a lease or a sale are often built over months or years. A business...

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Behind the Brief 12 Apr 2026

Behind the Brief: Reset Strength

When Your Clients Can't See What You Do, Show Them Reset Strength and Sports Recovery Centre is one of those businesses that's hard to explain in a sentence....

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Content 7 Apr 2026

Content for Accounting and Finance Firms: How to Build Trust Before the First Meeting

When someone is looking for an accountant or financial adviser, they are not shopping the way they shop for a plumber. They are not just looking for someone...

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Content 5 Apr 2026

Content for Events: How to Make Your Event Memorable (and Shareable)

Your Event Deserves More Than a Few Phone Photos You spent months planning the venue, the speakers, the catering, the run sheet. The day itself was a blur...

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Content 3 Apr 2026

What Is Included in Studio Who Construction Content Packages

In Canberra, reputation is everything. The quality of the work you deliver on site should be matched by the quality of the content representing your business everywhere else....

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Content 27 Mar 2026

Why Good Branding Is More Than Just Looking Professional

A lot of businesses think branding starts and ends with a logo. Get the mark right, pick some colours, choose a font, and you are done. Move on...

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Content 27 Mar 2026

Website Design for Small Business: What to Expect and What to Budget

Getting a website built for your small business should be straightforward. In practice, it often isn't. Timelines blow out, costs come as a surprise, and the end result...

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Content 27 Mar 2026

How to Build a Brand Strategy for Your Canberra Small Business

Running a small business in Canberra is tough enough without having to figure out what "brand strategy" actually means. Most articles on the topic are written for big...

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