Facebook & Meta Ads Canberra
We build and manage Facebook and Instagram ad campaigns for Canberra service businesses. The right audience, a clear offer, and creative worth stopping for, so your budget brings in real enquiries instead of empty clicks.
You are not alone. Most Canberra business owners assume their customers have moved on from Facebook and Instagram. The numbers say otherwise.
of Australian adults use Facebook
of Australian adults use Instagram
cost per lead we generated for a Canberra builder on Meta
Sources: DataReportal, Digital 2026: Australia (Facebook and Instagram reach, adults 18+). Cost per lead is Studio Who's own Meta Ads campaign data.
It is not the platform. It is the approach. Running Facebook and Instagram ads without a clear audience, a compelling offer, and creative that earns attention is just expensive guessing. The businesses pulling steady leads from Meta in the ACT are not luckier than you. They have a strategy behind every dollar they spend. That is what we build.
What's included
Facebook and Instagram advertising, run end to end. Strategy, creative, targeting and management, built for Canberra service businesses and trades who want enquiries, not vanity metrics.
Full-funnel Meta campaigns built around your audience, your offer and your goals. We handle the strategy, the creative, the targeting and the ongoing optimisation.
As a video and photo studio, we make the content your ads need in house. Static images, video ads, carousels and copy written to convert, not generic templates.
We build the exact audiences your campaigns need. Custom audiences, lookalikes, retargeting pools and interest targeting, all mapped to your best customers in the ACT.
Win back warm audiences who have engaged with your brand but not yet enquired. Retargeting usually delivers the strongest return in any social ad mix.
A great ad sends people somewhere. We shape the offer and the landing page so the click actually turns into an enquiry, not a bounce.
Regular reporting that tells you something. What is working, what is not, and what we are doing about it. No vanity metrics, no black box.
How we work
We map your business goals to a Meta campaign strategy. The right audiences, budget allocation and KPIs, agreed before a single dollar is spent.
We produce the creative your campaigns need. Copy, imagery and video assets built around your offer and audience, shot by our own team.
We launch structured tests across audiences and creative, gathering real performance data to find what resonates and cut what does not.
We keep refining targeting, creative and budget, scaling what performs and cutting what does not, to improve your return over time.
Our track record
We run Facebook and Instagram campaigns for Canberra trades and service businesses, including landscapers, electricians and builders. Here is what one of them looks like.
Case study
Millynn Homes came to us with no digital presence and a reliance on word of mouth. We built a Meta ad campaign targeting Canberra homeowners looking for a quality residential builder. Within the first 14 days, 10 or more qualified leads had come through. Brad later confirmed 36 leads and $58k invoiced within 60 days, directly attributed to the campaign.
"I think we are at 58k of invoiced ads at the moment."
"Koome and the team are an absolute pleasure to work with. From planning through to delivery, their professionalism and attention to detail really stand out. Communication is always clear, easy and proactive, which makes the entire process seamless."
Common questions
It depends on your goals and how competitive your category is. As a starting point we usually suggest a minimum monthly ad spend of $1,500 to $2,000 to gather real data and generate leads. That is the money that goes to Meta, separate from our management. For busier categories like construction, property and health, a higher spend means faster learnings and stronger returns. We give you a realistic picture during the discovery call.
Most campaigns generate early data within the first two weeks, and you will usually see qualified enquiries in the first month when the offer and targeting are right. Meta ads reward patience, results compound as we gather data and optimise. For Millynn Homes, the first leads came within 14 days.
We handle the lot: strategy, creative, targeting and management. As a video and photo studio, we can shoot the content your ads need. If you already have strong assets we will use them. Good creative is usually the difference between a Facebook campaign that converts and one that does not, so we never cut corners there.
We focus on Meta, which is Facebook and Instagram, plus social advertising, because that is where we consistently get results for Canberra service businesses. We would rather do one channel properly than spread a budget thin across platforms we do not specialise in.
Boosting shows a post to a broad audience for a bit more reach. A proper social media marketing campaign starts with a clear audience, a strong offer and creative built to convert, then tests and optimises toward enquiries. Boosting buys attention. A campaign buys leads.
Let's work together
The question is whether their campaigns are better than yours. Book a free strategy call with Studio Who and we will show you exactly what a Meta ad campaign built for your Canberra business looks like.