Building Trust Through Craft and Clarity
Studio Who partnered with Millynn Homes to establish a strong digital foundation - combining brand clarity, a modern website, and visual content that reflects the quality of their work.
Studio Who partnered with Millynn Homes to establish a strong digital foundation - combining brand clarity, a modern website, and visual content that reflects the quality of their work.
Millynn Homes is a Canberra-based residential builder known for the quality and care they put into every project. When they came to Studio Who, they had strong word-of-mouth but limited digital presence - and no structured system for managing or converting inquiries. The challenge was creating a presence that felt considered and reliable, without relying on sales-driven language or generic builder imagery.
The business was growing through referrals but had nothing to send prospects to. They needed a professional hub that could do the work of building trust before a first conversation.
Residential building in Canberra is competitive. The brand and website had to communicate craft and care, not just capability.
Generic stock photos wouldn't cut it. Real photography and video of their completed projects were essential to building credibility.
The Millynn Homes website was designed from the ground up to speak to the kinds of clients Brad was already winning through word of mouth - quality-conscious homeowners who want confidence before they pick up the phone. Clear structure, genuine photography, and a tone that lets the work do the talking.
Studio Who delivered a complete brand and digital package for Millynn Homes. This included a custom five-page website emphasising craftsmanship and quality, a brand guideline kit covering colour, typography, logo usage, and tone of voice, on-site photography of completed projects, video production documenting builds and finished work, a fully optimised Google My Business profile (categories, service areas, photos, business description, and Q&A), and a META paid advertising campaign.
10+ new leads within the first 14 days of the paid campaign going live.
Millynn Homes now has a clear, professional digital presence that reflects the standard of their work. The website centralises trust-building, with photography and video giving prospective clients a genuine sense of what they can expect. The paid campaign delivered immediate results - 10+ new leads in the first two weeks - and the brand continues to support ongoing growth through word of mouth and digital channels.
Brad has since confirmed 36 leads and $58k invoiced - and the campaign is still running.
The META paid campaign went live and started generating qualified inquiries within the first two weeks.
Brad confirmed 36 leads directly attributed to Studio Who's campaign and digital presence work.
Brad confirmed $58k invoiced and still running - the campaign keeps delivering well beyond the initial launch.
"10/10 recommend to any business owner looking to create a professional profile." - Brad M.
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