The clinic's first website, built from the ground up
Dawson Street Dental Surgery has cared for Cooma since the 1950s, but almost none of that showed up online. Studio Who built the practice a full website, brand and booking system from scratch.
Dawson Street Dental Surgery has cared for Cooma since the 1950s, but almost none of that showed up online. Studio Who built the practice a full website, brand and booking system from scratch.
The Brief
Dawson Street Dental Surgery has looked after Cooma since around the 1950s. It is run by two owner-dentists, Dr Anne Moser and Dr Tendai Magadzire, with associate dentist Dr Hannah Kim. In a small town, two owner-operators running a practice together is a real continuity-of-care story. The problem was that almost none of it showed up online.
The practice existed only across a handful of directory listings. Cooma has three dental practices and not one had a proper website.
Some locals were driving around 100km to Canberra for work the practice could comfortably handle close to home.
Going to the dentist makes most people nervous. Trust had to be built before a patient ever walked through the door.
The Website
Service pages
Not clinical copy, not jargon. Each service page walks through what the procedure involves, what to expect on the day, and what the process looks like. The tone matches the practice itself: calm, clear, honest.
Content engine
Thirty-two articles, each written around a specific local search term, whether that's a parent looking for a children's dentist or someone weighing up the cost of dental implants. The blog builds trust over time and keeps the site active for Google.
Contact and trust
Our Approach
We built the positioning around what the practice already does well: honest, transparent, owner-operated and rooted in the community. The simplest way to say it is the dentists who explain everything before they do anything. That became the brand line, Good people, gentle hands, grounded in real patient feedback. The website says all of it plainly, so a nervous first-time patient can feel at ease before they book.
A complete, modern website with one-click online booking available from every page.
An Alpine Warmth palette of creams, eucalyptus green and warm gold, with Lora and DM Sans. A boutique Snowy Mountains clinic, not a cold hospital, across eleven plain-English service pages.
A library of 32 in-depth articles publishing weekly, plus the behind-the-scenes work that helps Google understand and trust the practice, and consistent business details listed the same way everywhere online.
Contact form delivery and email authentication fixed and tested, so enquiries and messages from the clinic land in the right inbox instead of getting lost or flagged as spam.
The Result
As at June 2026 the site is live, showing up in Google search, and works well on phones and computers alike. It is the first and only proper dental website in town, where none of Cooma's three practices had one before. Dawson Street now has the clear digital presence its reputation deserves, and a foundation built to grow on.
Live, showing up in Google, and easy to use on any device
The first proper dental website in Cooma
One-click online booking on every page
32 articles publishing on a weekly schedule
What the client says
“We engaged Koome from Studio Who for our business website and he was fantastic. Quick to respond, gets things done and doesn't waste time with unnecessary back and forth. We're very happy with our website and have had lots of positive feedback on it since it went live. If you're looking for someone to build you a professional, modern site, Koome is your guy.”
Work with us
Whether you need a website, a brand, or a full content suite, we would love to hear what you are building.
