The clinic's first website, built from the ground up
Dawson Street Dental Surgery has cared for Cooma since around the 1950s. Almost none of that showed up online. Studio Who built the practice its first website, a new brand and an online booking system.
A trusted local practice with no presence online
Dawson Street Dental Surgery has looked after Cooma since around the 1950s. It is run by two owner-dentists, Dr Anne Moser and Dr Tendai Magadzire, with associate dentist Dr Hannah Kim. In a small town, two owners running the practice together means patients can see the same dentists for years. The problem was that almost none of it showed up online.
The Challenge
- The practice existed only across a handful of directory listings. Cooma has three dental practices and not one had a proper website.
- Some locals were driving around 100km to Canberra for work the practice could comfortably handle close to home.
- Going to the dentist makes most people nervous. Trust had to be built before a patient ever walked through the door.
A calm, warm website for the practice
Eleven pages, each written so a nervous patient can understand what to expect before they book.
Not clinical copy, not jargon. Each service page walks through what the procedure involves, what to expect on the day, and what the process looks like. The tone matches the practice itself: calm, clear, honest.
A blog built to answer the questions Cooma locals are already searching for.
There are 32 articles, each written around something locals search for on Google. Examples include a parent looking for a children’s dentist, or someone weighing up the cost of dental implants. The blog builds trust over time and keeps the site active for Google.
Every detail that turns a visitor into a patient.
Good people, gentle hands
We based the brand on what the practice already does well. The dentists are honest and open. The owners run the practice themselves, and they’re part of the local community. The simplest way to say it is the dentists who explain everything before they do anything. That idea became the brand line, “Good people, gentle hands”. It comes from real patient feedback. The website says all of it plainly, so a nervous first-time patient can feel at ease before they book.
What we delivered
A full website with online booking
A complete, modern website with one-click online booking available from every page.
A warm brand system
A colour scheme called Alpine Warmth, using creams, eucalyptus green and warm gold, with the fonts Lora and DM Sans. The look makes the practice feel like a small, friendly Snowy Mountains clinic instead of a cold hospital. It runs across all eleven plain-English service pages.
New articles every week
32 in-depth articles, publishing one a week. We also did the behind-the-scenes setup that helps Google understand and trust the practice. Business details are listed the same way everywhere online.
Email that reaches the right inbox
We fixed and tested the contact form and the clinic’s email settings. Now enquiries and the clinic’s own emails reach the right inbox, instead of getting lost or going to spam.
Dawson Street Dental Surgery's first website, live and growing
As at June 2026 the site is live, showing up in Google search, and works well on phones and computers alike. It is the first and only proper dental website in town, where none of Cooma's three practices had one before. Dawson Street now has a clear website that matches its reputation, with room to add more as the practice grows.
- Live, showing up in Google, and easy to use on any device
- The first proper dental website in Cooma
- One-click online booking on every page
- 32 articles publishing on a weekly schedule
“We engaged Koome from Studio Who for our business website and he was fantastic. Quick to respond, gets things done and doesn't waste time with unnecessary back and forth. We're very happy with our website and have had lots of positive feedback on it since it went live. If you're looking for someone to build you a professional, modern site, Koome is your guy.”Ivette M., Dawson Street Dental Surgery · Google Review
Real feedback from real businesses
From Canberra and beyond.
I recently had Studio Who do a full website re-do and am absolutely stoked with the outcome. They turned my home made website into something with purpose and created a new pathway for clients.
Koome and the team are an absolute pleasure to work with. From planning through to delivery, their professionalism and attention to detail really stand out. Communication is always clear, easy and proactive.
Been working with the team from day one and they just keep getting better and better. Highly recommend for all creative work.
Studio Who is a one-of-a-kind business... we have been using Studio Who for all our projects exclusively and won’t look back.
Koome from Studio Who was extremely easy to work with! Prompt replies, very friendly, quick turnaround.
Excellent work. Koome was very professional, easy to talk to and great results.
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