A new website for a 30-year carpet cleaner, and its Google visibility restored
Very Dirty Carpet has cleaned Canberra's carpets for more than 30 years. Studio Who rebuilt their old website. Then we used real Google data to work out why enquiries had dropped.
Thirty years of loyal customers, but an outdated website
Very Dirty Carpet is a family-run carpet and upholstery cleaning business that has served Canberra homes and businesses for more than 30 years. Truck-mounted gear, fixed pricing, strong word of mouth, one of the longest-running operators in the local market. The old website was outdated and wasn’t bringing in work. Newer competitors were showing up ahead of them online.
The Challenge
- The old site did not reflect three decades of trust, and it was not bringing in enquiries.
- Soon after the rebuild went live, enquiries dropped and the owner was worried about cashflow.
- The job shifted from build to diagnosis: work out what was actually hurting the site in search, and fix it.
A fast, modern site built to win bookings
Before and after sliders that show real results on the website
For a carpet cleaning business, the hardest thing to communicate online is results. You can write "we get carpets clean" on any page. Showing it is different. We built interactive before and after sliders directly into the homepage so visitors can drag the divider and see the actual work. Three real jobs. Three different stain types. Each one showing exactly what 30 years and truck-mounted extraction can do. It builds trust before anyone calls. It also gives visitors a reason to book that no Canberra competitor has matched.
A look at every page on the new site
We used real Google data to find the problem
We rebuilt the site to be fast, modern and easy to use on a phone. Clear service pages and fixed prices help turn visitors into bookings. When enquiries dropped, we didn't guess, we pulled the real numbers straight from Google. Two things stood out. From mid-May, Google was showing the site far less often. And the site kept going offline and coming back again. That pointed at the web host, not the rebuild. Every time the site went offline, Google trusted it a little less and showed it to fewer people.
What we delivered
A rebuilt website with interactive proof
A fast, easy-to-use website with clear service pages and fixed prices. Before and after sliders let visitors see real results before they book.
A full search health check-up
We confirmed all 13 main pages show up correctly in Google. We redirected old broken links so they kept the trust they’d built up. We also removed anything that could get the site penalised by Google.
A growth plan
We researched competitors and set out the next steps: suburb pages, more service pages and a steady push for reviews. The plan makes the most of being Canberra’s most experienced cleaner.
How a web host problem led to a plan for more revenue
The biggest issue was not the rebuild, it was the web host. The site was going offline often enough that Google stopped showing it as much, which was the likely reason enquiries dropped. What started as a hosting problem turned into a real conversation about revenue, with a clear plan to recover and grow.
- All 13 main pages showing up properly in Google
- Old broken links fixed, so nothing lost its place in Google
- Removed anything that could get the site penalised by Google
- A clear plan to outrank local competitors
Making the website bring in leads on its own
A few months after the rebuild, Josh was still relying on Google Ads, and the return barely covered the cost. He had not asked for another visual redesign. He wanted the website itself to bring in enquiries, without changing how it looked.
What we found and fixed
A serious bug, found and fixed
Before anything else could be fixed, we found the site was randomly showing the wrong page - service pages showing the contact page, About and Services sometimes showing the blog. We don’t know how long this had been happening, and it was a likely cause of lost enquiries.
Added the basics Google needs to trust the site
We added behind-the-scenes information that helps Google understand exactly what the business does. We removed old, unused add-ons that were slowing the site down. We fixed page titles so they describe what’s on each page. We added real Google reviews to each service page. We also made sure business hours and contact details were complete across the site.
Found out why Google’s numbers dropped
We found a sudden drop in the numbers came from Google still checking old web addresses from before the rebuild. The site hadn’t lost any real visibility. Fixed a site map that had stopped updating, and asked Google to take another look at the pages it had missed.
Got the tracking actually working
The reporting dashboard looked connected, but it was not actually recording anything on the live site. Got it properly working so visitor and ad data finally gets captured.
Made the site faster and more secure
We cut every image to roughly half its file size without losing quality. We also made behind-the-scenes security and speed fixes, so the site loads faster and is better protected. And we updated the site to match how modern search tools find websites.
Clearer wording and easier to use
We changed vague “Learn more” links to say where they go. We added more detail to thin service pages. We added a missing email field to the quote form. We also updated the menu bar to match Josh’s own footer branding.
The website now brings in its own leads
Josh is now getting good-quality leads straight from the website. Before, the site did little next to the ads and was partly broken. Now it brings in enquiries on its own.
Real feedback from real businesses
From Canberra and beyond.
I recently had Studio Who do a full website re-do and am absolutely stoked with the outcome. They turned my home made website into something with purpose and created a new pathway for clients.
Koome and the team are an absolute pleasure to work with. From planning through to delivery, their professionalism and attention to detail really stand out. Communication is always clear, easy and proactive.
Been working with the team from day one and they just keep getting better and better. Highly recommend for all creative work.
Studio Who is a one-of-a-kind business... we have been using Studio Who for all our projects exclusively and won’t look back.
Koome from Studio Who was extremely easy to work with! Prompt replies, very friendly, quick turnaround.
Excellent work. Koome was very professional, easy to talk to and great results.
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