Video and Photos for Five Brewery Brands, Filmed in One Shoot
Tribe Breweries worked with Studio Who on a set of videos and photos. They show the size, skill and new ideas behind Tribe’s five brands.
Five brands filmed in one shoot, with no drop in quality
Tribe Breweries has five brands: Stockade Brew Co, Mornington Peninsula Brewery, Pabst Blue Ribbon, Wilde and Aloha 65. We made videos and photos that feature each one. The goal was to capture the scale, craft, and innovation behind the scenes - while letting the distinct personality of each brand shine through.
The Challenge
- With a single production window, the team needed to efficiently capture the uniqueness of five different products and sub-brands - without compromising on depth or quality.
- The project covered brewing, packaging, logistics and the taproom. It needed one clear story that linked all of it.
- Each brand had its own tone. But the final videos and photos also had to show Tribe as a modern business in the drinks industry.
A documentary-style campaign that followed the full journey
We planned a documentary-style campaign. It mixes polished footage, natural moments with the team and a look behind the scenes. We followed the beer from brewing to distribution. We interviewed brewers, quality control staff and logistics staff. We filmed customers at the taproom. We also shot drone and background footage showing Tribe as a modern business that can grow.
What we delivered
1x Brand Film
A 2-3 minute cinematic brand film capturing the full story of Tribe Breweries and its five brands.
4x Social Videos
15-30 second vertical videos made for Instagram, TikTok and LinkedIn.
30-60 Edited Photos
A professionally retouched photo library spanning all five brands, ready for digital and print use.
One consistent look across all five brands
The videos and photos show Tribe Breweries as a modern, growing brewery group with clear values. The visuals improved how Tribe looks online and helped its relationships with distribution partners. They also made each sub-brand’s value clearer next to competitors. Tribe has since used the content across all its online channels. It helps them tell one clear story about the group.
- A stronger look online across all their channels
- Strengthened relationships with distribution partners
- Each brand keeps its own identity within the wider group
- A photo and video library used across all their online channels
Filmed on site in the working brewery
Every shot was taken on-site, in the working brewery environment - real equipment, real process, real people. The real setting makes the videos and photos feel honest and believable.
Real feedback from real businesses
From Canberra and beyond.
I recently had Studio Who do a full website re-do and am absolutely stoked with the outcome. They turned my home made website into something with purpose and created a new pathway for clients.
Koome and the team are an absolute pleasure to work with. From planning through to delivery, their professionalism and attention to detail really stand out. Communication is always clear, easy and proactive.
Been working with the team from day one and they just keep getting better and better. Highly recommend for all creative work.
Studio Who is a one-of-a-kind business... we have been using Studio Who for all our projects exclusively and won’t look back.
Koome from Studio Who was extremely easy to work with! Prompt replies, very friendly, quick turnaround.
Excellent work. Koome was very professional, easy to talk to and great results.
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