Capturing Five Brands Under One Roof
Tribe Breweries partnered with Studio Who to create a suite of high-impact visual content that captured the scale, craft, and innovation of their five distinctive brands.
Tribe Breweries partnered with Studio Who to create a suite of high-impact visual content that captured the scale, craft, and innovation of their five distinctive brands.
The Campaign
Tribe Breweries partnered with Studio Who to create a suite of high-impact visual content, spotlighting their diverse portfolio of five standout brands: Stockade Brew Co, Mornington Peninsula Brewery, Pabst Blue Ribbon, Wilde, and Aloha 65. The goal was to capture the scale, craft, and innovation behind the scenes - while letting the distinct personality of each brand shine through.
With a single production window, the team needed to efficiently capture the uniqueness of five different products and sub-brands - without compromising on depth or quality.
From brewing and packaging to logistics and taproom culture, the project required a cohesive visual story that tied everything together.
While each brand had its own tone, the final assets needed to reflect Tribe's broader identity as a cutting-edge player in the beverage industry.
The Solution
A documentary-style campaign combining cinematic visuals, candid team moments, and behind-the-scenes storytelling. The team mapped the full journey from brewing to distribution, captured interviews with brewers, quality control, and logistics staff, filmed customer experiences at the taproom, and shot drone and B-roll footage that positioned Tribe as a modern, scalable business.
A 2-3 minute cinematic brand film capturing the full story of Tribe Breweries and its five brands.
15-30 second vertical format cuts, optimised for Instagram, TikTok, and LinkedIn.
A professionally retouched photo library spanning all five brands, ready for digital and print use.
The Result
The final content positioned Tribe Breweries as a modern, scalable, and values-driven brewery collective. The visuals elevated their online presence, strengthened relationships with distribution partners, and reinforced each sub-brand's unique value in a crowded market. The campaign has since been rolled out across Tribe's digital ecosystem, helping them tell a more unified and compelling story.
Every shot was taken on-site, in the working brewery environment - real equipment, real process, real people. The authenticity of the location became a feature of the content itself, giving Tribe Breweries visual assets that feel earned rather than manufactured.
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Whether you need a brand film, photography, or a full content strategy - we'd love to hear what you're building.