Reset Strength & Sports Recovery Centre partnered with Studio Who to produce a strategic content package that positioned the centre as Canberra's go-to destination for recovery and performance.
Reset Strength & Sports Recovery Centre partnered with Studio Who to produce a strategic suite of brand and service-led video content designed to increase visibility, attract new clients, and position the centre as Canberra's go-to destination for recovery and performance. With a unique blend of high-performance recovery services and 24/7 gym access, Reset needed a campaign that showcased both the professional expertise and welcoming energy of their centre - helping prospective clients understand not just what they do, but how it feels to train and recover there.
Reset offers massage therapy, ice baths, infrared saunas, cryotherapy, a 24/7 gym, and more - all under one roof. The challenge was to bring all of this together in a cohesive narrative while creating individual content for each service.
The project required a full suite of videos, reels, photos, and testimonials, all turned around within one month - with minimal disruption to client sessions and service delivery.
Content had to walk the line between science-backed professionalism and approachable community spirit, appealing to elite athletes and everyday clients alike.
Studio Who delivered a turnkey content package built around one hero branding film and multiple shorter edits - covering everything from massage therapy to cryotherapy and infrared saunas. The final deliverables allowed Reset to deploy platform-specific content across their website, Instagram, paid ads, and email marketing - all tied together with a strong visual identity and consistent tone of voice.
Every asset was created with deployment in mind - from wide-format hero shots for the website to vertical reels ready for Instagram and TikTok. The result is a content library Reset can draw on for months without re-shooting.
Reset Strength & Sports Recovery Centre now has a complete, evergreen content suite that clearly showcases their services and brand ethos. The hero video acts as a digital handshake - welcoming new clients and building immediate trust, while the individual service videos provide targeted explainer content that performs across Instagram, YouTube, and email marketing. Feedback from the Reset team and community has been overwhelmingly positive, with increased client engagement, improved content clarity, and stronger lead conversion across channels.
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