From the Campaign
From the campaign
Studio Who captured the Make It 16 campaign - a youth-led push to lower the voting age in Australia - bringing the energy, passion, and purpose of young changemakers to screen.
The Campaign
Make It 16 Australia is a youth-led movement pushing to lower the voting age to 16 - a bold call for young Australians to be recognised as active participants in democracy. Backed by the Foundation for Young Australians (FYA), the campaign empowers young leaders to take the conversation directly to Parliament.
Studio Who was brought in to capture the spirit and impact of the campaign through both video and photography - documenting the passion, purpose, and leadership of the young changemakers leading the charge.
The Challenge
This wasn't just a regular media job - it was about capturing something real without overshadowing the young voices at the centre of it.
The content needed to engage a wide range - from 11-year-olds to politicians - while maintaining a consistent message.
Authentic, fast-turnaround content was critical to keep campaign momentum high.
From the Campaign
Behind the scenes
The Solution
Studio Who produced a punchy, story-led recap video plus a suite of stills and edited assets that gave FYA complete flexibility across channels. The team kept authenticity at the centre of every decision - from the way interviews were framed to the speed of delivery.
Youth-led Interviews
Focused on youth council members sharing their stories in their own words, using a documentary-style approach to preserve authenticity.
Fast-turnaround Editing
First edits delivered the next day, with final edits ready within 3 to 4 weeks from shoot date - keeping the campaign's momentum alive.
Parliament House Coverage
Captured key moments on-location, making the campaign's message tangible and politically relevant for media and partners.
Multi-channel Asset Suite
Delivered landscape and vertical cuts, edited stills giving FYA full flexibility for press, social, and school engagement.
Deliverables
01
Event Recap Video
90-second landscape edit capturing the highlights, energy, and key messages from the campaign day.
02
Social Media Cutdown
20-30 second vertical edit optimised for Instagram, TikTok, and social sharing to maximise campaign reach.
04
20+ Edited Photos
Documentary-style photography capturing the atmosphere, people, and purpose of the event.
05
Individual Portraits
Clean, professional portraits of speakers and youth council members for press and campaign materials.
06
Speaker Moments
Candid and staged photography of key speaker moments at Parliament House for media use.
The Result
The campaign visuals helped propel Make It 16's message nationwide, giving media outlets, partners, and community members something real, relatable, and resonant to share.
The recap video became a core social asset for FYA and the Make It 16 team, driving ongoing engagement well beyond the event day.
Young participants said they felt seen and celebrated through the photos and interviews - a critical outcome for a campaign built on youth voice.
The campaign gained further media attention, with visuals used across press coverage, petitions, and school engagement programs.
Let's talk about what you're trying to achieve.