Flexout Health engaged Studio Who to produce a short-form video campaign that put real clinicians and real care front and centre - built for Instagram Reels, Facebook, and TikTok.
Flexout Health is one of the ACT's leading allied health providers - with over 70 staff across multiple clinics offering physiotherapy, hand therapy, and exercise physiology. They came to Studio Who with a clear need: social content that reflected the warmth, expertise, and personalised care that defines their practice - without looking like a hospital brochure.
The brief called for five short-form vertical videos (15-60 seconds each) that could work across Instagram Reels, Facebook, and TikTok. People-first, service-led, and built to stop the scroll.
Allied health is a competitive category online. Generic stock-style content blends in. The content needed to communicate real expertise through real people.
Physiotherapy, hand therapy, and exercise physiology each serve different patients. The content needed to highlight each distinctly while feeling like a cohesive brand.
Every asset needed to perform natively on Reels, TikTok, and Facebook - vertical format, fast-opening, and accessible without sound.
Additional videos from this campaign will be added as they are delivered.
Studio Who managed the production from brief to delivery - including pre-production planning, shot scheduling, on-site direction, and post-production editing. Filmed across Flexout Health's Gungahlin and Woden clinic locations across one full day, the content was designed to capture authentic patient-clinician interactions and real moments of care at both sites. Subtle branding, royalty-free music, and text overlays were layered in post to make each video perform natively on vertical platforms without losing the warmth of the original footage.
One video per service area, plus a team intro and patient journey piece. Each optimised for Reels, TikTok, and Facebook feed.
High-resolution stills captured during the filming session - covering clinic environments, team portraits, and patient interaction moments.
Logo overlays, text highlights, captions for silent viewing, and royalty-free music tracks applied across all deliverables for consistent brand presentation.
Flexout Health now has a library of professional short-form content that reflects the genuine quality of their clinical team. Each video is ready to deploy across Instagram Reels, Facebook, and TikTok - giving the marketing team a repeatable asset base to drive awareness, build trust, and convert referrals into booked appointments. The photography package adds a bank of usable stills for ongoing social posting, website updates, and team profiles.
Whether you need a social video campaign, a brand film, or a full content package - we'd love to hear what you're building.