EQ Surgical engaged Studio Who to cover their Game of Spines educational event in Canberra - a Medieval-themed learning experience that made medical education genuinely memorable.
The Campaign
On June 3rd, 2023, EQ Surgical hosted their EQ Education event in Canberra: Game of Spines. This immersive professional development experience focused on modern approaches to lumbar spine surgery - including XLIF, ALIF, and PLIF techniques - and stood out for its creative twist: a Medieval-themed game show designed to boost engagement and learning. Studio Who was engaged to deliver photography and videography for the event, capturing both the professional edge of the education and the playful, competitive spirit that made this event unlike any other.
The event mixed formal medical education with gamified interactivity - requiring coverage that felt both sharp and entertaining.
The brief spanned guest speakers, clinical demos, attendee engagement, and themed activities - all within a dynamic live environment.
Final image galleries, a highlight video, and raw footage were all needed shortly after the event for marketing and internal use.
Game of Spines wasn't a standard medical conference - and the coverage had to reflect that. Studio Who documented the event from setup through to the final moments, capturing the energy, the expertise, and the genuine fun that made the event worth attending.
The Solution
A comprehensive capture plan covered both the cerebral and the spirited - filming keynote sessions and fast-paced activities with equal weight. The team mapped out the full run sheet in advance to move seamlessly between content formats, filmed with multiple cameras and focal lengths to cover wide crowd shots, close-ups of hands-on learning, and reaction moments during the game show. The editing approach focused on dynamic storytelling, turning a day of learning into a vibrant, cinematic wrap-up.
The Result
EQ Surgical's Game of Spines event was more than just another education day - and the final content reflected that. The photos and video helped EQ Surgical highlight their creative approach to clinical education, engage future event participants through visual storytelling, and generate buzz internally and across their network of industry peers. The project was delivered on time, with the highlight video now used as a hero asset in event promotions and social media campaigns.
Day of full event coverage
Every session, demo, and game show moment - start to finish.
Deliverables
Edited photo gallery and a highlight video, ready for immediate marketing use.
Highlight film
Now used as a hero asset in future event promotions and social media.
Perpetual usage rights
All photography and video delivered with perpetual, worldwide usage rights.
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