In collaboration with Ignite Group, Studio Who created a cinematic lifestyle film to launch the CUPRA Tavascan VZ to the Canberra market - positioning the car as a symbol of modern identity, not just a vehicle.
The Campaign
In collaboration with Ignite Group, Studio Who was engaged to support the launch of the CUPRA Tavascan VZ - the brand's all-electric, design-led performance SUV - for CUPRA Garage Canberra. The brief was to create a cinematic lifestyle film that positioned the Tavascan not just as a vehicle, but as a symbol of modern identity. Merging technology, performance, and European styling for Canberra's next generation of forward thinkers.
The vision was to tell a story entirely through visual cues, composition, and movement - without dialogue or narration.
The film needed to feel aspirational and globally polished while being shot on location in Canberra.
Content had to work equally well as an Instagram Reel, YouTube pre-roll, and in-showroom screen asset.
The Work
With one vehicle, two locations, and a tight production window, the shoot was engineered for efficiency without compromising on quality. Every frame was planned to capture the Tavascan VZ in environments that matched the character of the car - urban, dynamic, and unapologetically confident.
The Solution
Filmed in Woden's modern business district, the dual-format brand film captures a stylised workday flow - a young professional moving through urban architecture with the Tavascan as a natural extension of their lifestyle and identity. Rolling exterior shots, driver POV moments, and seamless day-to-night transitions gave the film rhythm and visual momentum. No voiceover. No hard sell. Just the car, the city, and the story they tell together.
Optimised for Instagram Reels, TikTok, and Stories - designed for mobile-first audiences.
For YouTube, in-showroom screens, website banners, and digital campaigns.
The Result
The finished brand film now anchors CUPRA Garage Canberra's digital marketing, helping the Tavascan VZ stand apart as more than just an EV. By focusing on tone, rhythm, and visual narrative, the film captured CUPRA's progressive brand essence while delivering high-quality, platform-optimised content for long-term use across campaigns and launches.
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Whether you need a lifestyle film, product launch content, or a full brand campaign - we'd love to hear what you're building.
