Turning a Dealer’s Success Story Into Videos That Recruit New Dealers
Brisbane Spa Super Centre asked Studio Who to make eight videos. They help Hot Spring Spas recruit new dealers, from first contact through to training.
Eight videos from one day of filming, made to help recruit new dealers
Brisbane Spa Super Centre - led by exclusive Hot Spring dealers Annie and Matt Budge - partnered with Studio Who to produce a strategic suite of video content designed to support Hot Spring Spas' dealer recruitment strategy. The goal was to show the real story of a successful dealership. That meant the business side, the daily running and what customers think. The videos had to work at expos, in training for new dealers and in online campaigns.
The Challenge
- The videos had to speak directly to people thinking of opening a dealership. They had to be believable and clear about how the business makes money.
- Capturing three different story types - business operations, customer satisfaction, and lifestyle relevance - within a single production day.
- All eight videos had to work on Instagram, YouTube, expo screens and in training for new dealers.
Watch the dealer testimonial film
A full day on location at the Brisbane showroom
The shoot ran across a single day at the Brisbane Spa Super Centre showroom, capturing the owners, the team and the space behind the eight-video content library.
Each video made for a different step in signing up new dealers
Studio Who developed and delivered a full production solution - from concept and scripting through to delivery. We filmed over one day at the showroom, at local install sites and in customers’ homes. Each video was made for a different stage of how Hot Spring Spas signs up new dealers. Each of the eight video edits focused on a distinct aspect of the dealership model - from owner testimonials and install logistics to post-sale service and customer satisfaction.
What we delivered
Long-Form Testimonial Film (3-5 min)
The full story of how Brisbane Spa Super Centre grew, made for presentations and training new dealers.
Short-Form Feature Videos (60-90 sec each)
Customer buying journey, customer testimonial, and service excellence features for digital campaigns.
Short Social Media Clips (15-30 sec each)
Dealer snap, silent story cut, installation reel, and dealer-customer hybrid - optimised for Reels, ads, and expo screens.
Videos Hot Spring now uses at every step of recruiting new dealers
The videos show Brisbane Spa Super Centre as a leading example of a Hot Spring dealership. Their real success is now a tool for recruiting new dealers. Hot Spring now uses the videos to find and train new dealers. At expos like SPLASH!, they bring people to the stand. They also give possible new dealers confidence at each step.
- Eight videos from one day of filming
- Used at expos, in online campaigns and in training for new dealers
- Videos for each step, from first hearing about the dealership to deciding to sign up
- Videos that won’t date quickly, in sizes for each platform
Real feedback from real businesses
From Canberra and beyond.
I recently had Studio Who do a full website re-do and am absolutely stoked with the outcome. They turned my home made website into something with purpose and created a new pathway for clients.
Koome and the team are an absolute pleasure to work with. From planning through to delivery, their professionalism and attention to detail really stand out. Communication is always clear, easy and proactive.
Been working with the team from day one and they just keep getting better and better. Highly recommend for all creative work.
Studio Who is a one-of-a-kind business... we have been using Studio Who for all our projects exclusively and won’t look back.
Koome from Studio Who was extremely easy to work with! Prompt replies, very friendly, quick turnaround.
Excellent work. Koome was very professional, easy to talk to and great results.
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