Brisbane Spa Super Centre partnered with Studio Who to produce a strategic suite of eight video assets designed to support Hot Spring Spas' dealer recruitment strategy - from awareness to onboarding.
The Campaign
Brisbane Spa Super Centre - led by exclusive Hot Spring dealers Annie and Matt Budge - partnered with Studio Who to produce a strategic suite of video content designed to support Hot Spring Spas' dealer recruitment strategy. The goal was to capture the real story behind a successful dealership: the commercial opportunity, day-to-day operations, and customer outcomes. All delivered through content built to perform at expos, in onboarding sessions, and across digital campaigns.
The content needed to address entrepreneurs considering dealership opportunities directly, with credibility and commercial clarity.
Capturing three different story types - business operations, customer satisfaction, and lifestyle relevance - within a single production day.
Eight distinct assets needed to perform across Instagram, YouTube, expo screens, and internal onboarding channels.
The Work
The Solution
Studio Who developed and delivered a full production solution - from concept and scripting through to delivery. Filmed over a single day at the Brisbane Spa Super Centre showroom, local install sites, and customer homes, the content was designed for multi-stage engagement within Hot Spring Spas' dealer acquisition funnel. Each of the eight video edits focused on a distinct aspect of the dealership model - from owner testimonials and install logistics to post-sale service and customer satisfaction.
The full story of Brisbane Spa Super Centre's growth journey, designed for presentations and onboarding.
Customer buying journey, customer testimonial, and service excellence features for digital campaigns.
Dealer snap, silent story cut, installation reel, and dealer-customer hybrid - optimised for Reels, ads, and expo screens.
The Result
The video suite positioned Brisbane Spa Super Centre as a standout example of the Hot Spring dealer opportunity - turning their real-world success into a content-driven recruitment asset. The content now powers Hot Spring's onboarding and dealer acquisition workflows, drives booth engagement at expos like SPLASH!, and builds confidence with new prospects at every stage of the funnel.
Work with us
Whether you need a testimonial campaign, product launch content, or a full video suite - we'd love to hear what you're building.