Paid Advertising Canberra
We build and manage paid advertising campaigns for Canberra service businesses - Google Ads, Meta advertising, and more - targeting the right people with the right message, so your budget generates qualified enquiries instead of empty clicks.
If you've ever boosted a post and wondered where the leads went, you're not alone. Most Canberra businesses try paid advertising, see little return, and assume it just doesn't work for them. It's not the platform - it's the approach. Running Facebook ads or Google Ads in Canberra without a clear audience, a compelling offer, and creative that earns attention is just expensive guessing. The businesses consistently generating leads from digital advertising in the ACT aren't luckier than you - they have a strategy behind every dollar they spend. That's what we build.
What's included
Full-funnel Meta campaigns built around your audience, your offer, and your goals. We handle strategy, creative, audience targeting, and ongoing optimisation.
Capture demand at the moment of intent. We build and manage Google Ads campaigns in Canberra targeting people actively searching for what you offer - whether that's in Woden, Belconnen, or anywhere across the ACT.
Scroll-stopping creative that earns attention and drives action - static images, video ads, carousels, and ad copy written to convert.
We identify and build the exact audiences your campaigns need - custom audiences, lookalikes, retargeting pools, and interest-based targeting.
Win back warm audiences who've already engaged with your brand but haven't converted yet. Retargeting typically delivers the strongest return in any paid mix.
Regular reporting that actually tells you something - what's working, what isn't, and what we're doing about it. No vanity metrics, no black box.
How we work
We map your business goals to a campaign strategy - defining the right platforms, audiences, budget allocation, and KPIs before a single dollar is spent.
We produce the creative your campaigns need: copy, imagery, and video assets built around your offer and audience - not generic templates.
We launch structured tests across audiences and creative variations, gathering real performance data to identify what resonates and cut what doesn't.
We continuously refine targeting, creative, and budget allocation - scaling what's performing and cutting what isn't to improve your return over time.
"Thought I'd let you know that we just won 2 jobs from the ad worth 28k all up. 36k invoiced."
"Koome and the team are an absolute pleasure to work with. From planning through to delivery, their professionalism and attention to detail really stand out. Communication is always clear, easy and proactive, which makes the entire process seamless."
Common questions
It depends on your goals, market, and how competitive your industry is in Canberra. As a starting point, we typically recommend a minimum monthly ad spend of $1,500-$2,000 to generate meaningful data and results. For more competitive categories - property, construction, health - a higher budget means faster learnings and stronger returns. We'll discuss budget as part of the discovery process and give you a realistic picture of what's achievable.
Most campaigns generate early data within the first two weeks, and you'll typically see qualified leads coming through within the first month if the offer and targeting are right. Paid advertising rewards patience - results compound as we gather data and optimise. For some clients, like Millynn Homes, results come very quickly. For others, the first month is primarily learning and refinement.
We handle everything - strategy, creative, targeting, and management. If you already have strong brand assets or photography, we'll use them. If not, we'll build what the campaign needs. Good creative is usually the difference between a campaign that converts and one that doesn't, so we never cut corners there.
Primarily Meta advertising (Facebook and Instagram) and Google Search Ads, as these deliver the strongest returns for most ACT businesses. We also run campaigns on YouTube and LinkedIn where the audience and brief warrant it. We'll recommend the right digital advertising mix for your specific Canberra business goals during discovery.
Let's work together
The question is whether their campaigns are better than yours. Book a free strategy call with Studio Who and we'll show you exactly what a paid advertising campaign built for your Canberra business looks like.