Koome Muthomi

Koome is the Founder and Creative Director of Studio Who.

For more than 10 years, Koome has been building businesses across a range of industries — from 4WD parts and accessories, activewear, and multiple e-commerce brands, through to currency trading and creative services. Some businesses scaled, some were sold, and all contributed to a deep, practical understanding of what it actually takes to build something that lasts.

Studio Who grew out of this experience, and from Koome’s earlier creative business, Curated Visuals. Working closely with founders and operators exposed a common problem: plenty of activity, but very little clarity. Strategy was often an afterthought. Creative was disconnected from intent.

Over the years, Koome has worked across health and fitness, education, retail, hospitality, real estate, and trade services — partnering with businesses at different stages, and helping them bring structure, direction, and consistency to how they present themselves.

Beyond the work, family sits at the centre of everything he does. Koome values long-term thinking, meaningful impact, and conversations with other founders about why they build — not just what they build. His goal is simple: to make a positive impact on the people around him, to educate where he can, and to leave behind work his children can one day look at and say, “My dad did that.”

At Studio Who, Koome leads strategy, creative direction, and client partnerships — working with businesses that take their craft seriously and want their brand to reflect it.